ABOUT MEDYMA
25+ years in medtech
One focused practice
A dynamic and results-oriented Managing Director with extensive experience in the medical devices industry, Dirk Op de Beeck specialises in medical equipment technology, healthcare infrastructure, and SaaS.
He is skilled in crafting and executing business strategies that drive growth and improve organisational performance, known for delivering results through disciplined strategy execution and by building high-performing teams. His expertise spans sales & marketing, sales operations, and product launch, with a track record of leading pre-sales initiatives and bringing innovative products successfully to market
DIRK OP DE BEECK
Dirk founded Medyma Consulting in September 2025, following more than 25 years of hands-on leadership across medical technology & innovation, operating room infrastructure, instruments & endoscopy, orthopedics, and capital equipment.
He served as Commercial & Managing Director of Stöpler BeNeLux (2012–2025), where he opened new distribution channels across the region, negotiated at C-suite level with both suppliers and hospital groups, drove disciplined financial forecasting to sustain strong EBITDA growth, and contributed to shaping group strategy as a member of the European leadership team. During this period, he built and led the distribution and commercial development of leading brands including Baxter, MicroPort, Karl Storz, Operamed, and Storz Medical, developing deep technical and clinical expertise across their respective product portfolios.
Earlier roles at Wright Medical, Stryker, and Biomet gave him ground-level experience in how medical device companies buy, evaluate, and integrate new technology — as General Manager of the Belgian subsidiary of Wright Medical (“Excellence in Management Award 2011”), as a top-performing sales executive at Stryker (recognized as Benelux Top Sales Representative), and as the driving force behind building Biomet Belgium's arthroscopy and trauma portfolio from the ground up.
Today, Medyma Consulting supports manufacturers, distributors, and investors across EMEA on go-to-market planning, new territory development, commercial due diligence, and organisational effectiveness. Dirk also serves as Senior Advisor to Tridentify, an MDR-compliant SaaS platform automating shelf-life management for blood products.
SUMMARY
Education & Certifications - Certificate in “Take the Lead in AI” — Vlerick Business School (2025) - Strategy Execution — Vlerick Business School (2018) - Sales Management — EHSAL Business School (2002)
Languages: Dutch (native) · English (professional) · French (professional) · German (basic)
Top skills: Orthopedics · Medical Devices · Operating Room · Capital Equipment · P&L Management · People Management and Solution Strategy — backed by direct, hands-on experience across OEM sales, OEM negotiations, solution selling, growth strategy, and executive advisory.
Closing line: A collaborative and inspiring leader at heart, Dirk is passionate about driving value for stakeholders and building sustainable success in a fast-paced, competitive landscape. Let’s connect to explore synergies in the healthcare and medical device sector.
Personal note: Outside of work, Dirk finds focus and resilience through cycling, travel, and fitness.
LET'S GET IN TOUCH